HAMBURG / / /
NEW YORK / / /
LONDON / / /
SYDNEY / / /
BERLIN / / /

GLOBAL CREATIVE & TRANSFORMATION EXECUTIVE

Chief Innovation Officer & Creative Leader

Miami Ad School Europe R/GA New York Publicis Sapient Sydney JvM & G+P

CREATIVE & BRAND LEADERSHIP

Leading international creative teams and shaping global brand platforms for companies including Nike, BMW, Samsung and L’Oréal.

CREATIVE ORGANIZATIONS & INSTITUTIONAL TRANSFORMATION

Building and transforming creative organizations and educational institutions where creative excellence and culture can thrive.

INDUSTRY PLATFORMS & GLOBAL CREATIVE NETWORKS

Creating platforms and collaborations that connect creativity, industry and emerging talent across borders.

DIVERSITY & INCLUSIVE TALENT ECOSYSTEMS

Supporting initiatives that expand access, mentorship and career pathways within the creative and technology industries.

LEADERSHIP EXPERIENCE

Recognized through international industry awards and institutional achievements, including Cannes Lions, SXSW and MTV.

Creative Leadership – Global Brand Work
Play Video
Leading and shaping global brand platforms, campaigns and multi-market executions across diverse categories. Leadership roles contributing to global campaigns and brand platforms across international markets and cross-functional teams, including work across global brands in automotive, tech, FMCG, retail and cultural institutions.
R/GA by Barry Wacksman – EVP & Global Chief Strategy Officer
„Ina is polished, professional and an excellent collaborator."

Delivering cohesive brand narratives and scalable campaign systems across international markets.

Institutional Transformation – Miami Ad School Europe
Play Video
Leading institutional transformation by redefining educational frameworks, industry partnerships and future-facing creative disciplines. Driving the evolution and repositioning of one of the world’s most recognized creative institutions through strategic partnerships, curriculum innovation and global industry integration.
LEGO Group by Anne-Mette Vagn-Hansen – Associate Creative Director
„Ina has a remarkable instinct for identifying and nurturing emerging creative talent, while also building strong connections between education and the industry."

Selected institutional and industry collaborations include:

Industry Platforms & Global Creative Networks
Play Video
Creating and activating global ecosystems that bridge creativity, technology and emerging talent at scale. Co-founding and developing platforms and initiatives that connect global communities and industry partners, including Infinity Campus in collaboration with OMR – Online Marketing Rockstars – and initiatives such as Creativity Has No Borders.
Google by David Strobel – Senior Lead Strategy & Operations - Platforms and Devices:
„We at Google we love your project actually as you managed to bring people together and help them to succeed to learn and to be heard all over the place. Thanks for that."

Selected industry collaborations include:

Diversity & Inclusion in Technology & Creativity

Read Article

Driving diversity and inclusion through scalable programs, partnerships and initiatives supporting women in technology and creativity. Co-founding and launching the Women in Technology initiative in Sydney, building nationwide programs, mentorship structures and industry collaborations — including hackathons developed in collaboration with Google.
Sapient Publicis former Razorfish by Douglas Chapman – Managing Director
„Recognizing Ina’s passion and potential in the realm of People & Culture, we jointly developed an initiative that was sorely needed in the Australian market: the "Women in Technology" program. This initiative, co-founded by Ina and myself, aimed to address the gender imbalance in the STEM fields by creating a supportive community for talented professional women."

Selected collaborations include:

RECOMMENDATIONS

CURRENT FOCUS

CONNECTING CREATIVITY, CULTURE AND EMERGING TECHNOLOGY

Ina works at the intersection of creative leadership, organizational-educational transformation and industry collaboration, contributing to initiatives that connect creativity, culture and emerging technology.

She is particularly interested in building environments where creative excellence, innovation and diverse talent can thrive across organizations and global networks.

CONTACT

Let’s connect.
For leadership roles, advisory, collaborations or industry initiatives.