Ina is an awardwinning, integrated Creative-Director with over 13 years of experience with digital advertising, traditional agencies and clients worldwide. Her experiences have allowed her to design, direct and lead projects ranging from brand identity, interactive design, iPhone/iPad apps and evergreen social campaigns across devices. She is working as a Creative Director at Razorfish Sydney and worked at R/GA New York before.
Ina is the crusader and ambassador for Razorfish‘s ‚Women in Technology‘ initiative, a comprehensive and innovative program designed to address the gender imbalance in the tech and digital industry by nurturing, educating and providing employment opportunities for women.
Next to inventing platforms and campaigns for brands like Nike, McCormick, L‘OREAL, Samsung, The Museum of Contemporary Art – MCA and New Business, Ina is a Boardmember of Miami Ad School Sydney and is also teaching Miami Ad School Portfolio and Design classes worldwide, as well as concepting classes like ‚How to win a Cyber lion‘.
Before that Ina worked as a Creative Director and Head of Design at Grabarz & Partner and at Jung von Matt – two of the top creative hotshops in Germany and won several awards in Cannes, New York Festival, ADC, etc. during that time.
2013 – Present
Razorfish, Sydney, Australia
clients: Samsung, MCA (Museum of Contemporary Art, Sydney), IGA, Qantas, ebay and New Business – Ina is also ambassador of Razorfish‘s business initiative ‚Women in Tech‘ and was part of google‘s 1st Australian female Hackathon in 2014.
Razorfish – Australia‘s leading full-service digital creative agency specialized in Digital, Social Media, Mobile and Design for clients like Samsung, Qantas, NSW – New South Wales Government, The MCA and IGA, to name just a few.
2011 – 2013
R/GA, New York, USA
Senior Lead Designer
clients: Nike, McCormick and FlavorPrint, asos, Kiehl‘s, L‘OREAL Paris, A&E TV and New Business – Ina is also part of the R/GA Social Response Lab.
R/GA – the agency of the Digital Age. Inventors of Nike+ and one of the world‘s leading advertising agencies specialized in Interactive, Mobile, Technology and Design.
job description: Design lead for award-winning accounts • creative concepting, design and art direction, UX design • shooting- and production experience • client presentations
2012 – Present
MIAMI AD SCHOOL, New York, Europe and Sydney
Board Member and Teacher
Teacher for „Pop-Culture Engineering“ – Design and Portfolio classes and Concepting for award winning work at Miami Ad School. One of the world ́s most awarded Advertising Schools in the world.
2008 – 2011
Grabarz und Partner, Germany
clients: Volkswagen International (Phaeton, Touareg, Amarok, T5 etc.), Vapiano International, New Business
Grabarz & Partner ranked #34 in the 2009 Gunn Report and with that, one of only five German creative agencies that made it into the Gunn Reports Top 50.
job description: Creative lead on the Volkswagen International premium car account (Phaeton, Touareg, CC, etc.) • Creative lead on the global lifestyle restaurant chain „Vapiano“ account (one also just opened in SoHo, NY) • leading design and communication projects across all agency departments (traditional & interactive) • concepting, designing and directing interactive, literature, print and direct marketing experiences • leading TV and Photo-Shooting- and CGI productions • brand development and design, including look and Ci creation • client presentations
2006 – 2008
Jung von Matt, Germany
Senior Art Director – Interactive
clients: Mercedes-Benz International (GLK, R-Class, E-Class, etc), BMW International (X5, etc.), Concerthall Dortmund, Ready Bank
Jung von Matt was voted Germany‘s Interactive Agency in 2007 and 2008.
job description: leading groups of art directors, interaction designer and the design studio • lead designer and art director on the agency‘s premium brand accounts (Mercedes Benz & Concerthall Dortmund) • providing creative concepting and art direction to all agency clients (traditional & interactive) • leading TV and Photo-Shooting- and CGI productions • brand development and design, including look and Ci creation • client presentations
2003 – 2006
Springer & Jacoby, Germany
clients: Mercedes-Benz International, Commerzbank Private Banking, OSRAM international, FC St. Pauli (1. League soccer-club), etc.
Springer & Jacoby was voted into the Top 20 of „the most awarded agency networks in the world“ (The Gunn Report).
job description: lead designer and art director on the Commerzbank Private Banking account and Mercedes Benz • providing creative concepting, design and art direction to all agency clients • brand development • brand management and design • look development • planning and realization of Photo-Shooting-productions • client presentations (Commerzbank Private Banking)
2002 - 2004
Institute of Design, Germany –
Diploma with honors and Award for best student portfolio
2002 - 2004
One of Germany‘s best Concept & Advertising programs
2000 - 2000
EFIFF – European Institute for Advanced Training in Film & Television
1999 - 2001
Audio-Visual Marketing, AV-Concept –
Diploma with honors and scholarship
Barry Wacksman, Executive Vice President, Chief Growth Officer at R/GA
27. February 2013
“Ina is an amazingly talented visual designer, who easily marries conceptual design ideas with great style. She is polished, professional and an excellent collaborator.”
Erin Lynch, Executive Creative Director at R/GA
6. April 2012
“Ina is an extremely creative person in all facets of her life which pours over into her workas a skilled and passionate visual designer at R/GA. No matter the size of the project or the subject matter, Ina approaches her work with enthusiasm – inspiring everyone around her. Her ideas are innovative and fresh and she has a strategic understanding of how things need to play out across a number of platforms – from a brands .com to across their social ecosystem. She is a pleasure to work with and just simply an awesome person.”
Stefanie Kuhnhen, Managing Partner & Head of Planning at Grabarz und Partner
15. October 2012
“As Head of Planning/Partner of Grabarz & Partner in Hamburg, Germany, it has been my great pleasure to work closely with Ina Ernesti on some of our accounts like Volkswagen and Vapiano. Ina has been extremely valued at Grabarz & Partner for her design competence, her concept strength, her assumption of responsibility, and her never-ending enthusiam! Her work, in particular on the Volkswagen Luxury Brand account as well as for the Vapiano Brand, based in 23 countries, has been exceptional. For me as a planner it was a great pleasure to work with Ina, as she is a very open-minded, solution-oriented, inspiring and collaborative character – traits which are from enormous value in current and future advertising times. I recommend her immensely for any role that requires taking on responsibility, award-winning design and world-class creative thinking! Personally, I wish her all the best for the future.”
Wolf Heumann, Executive Creative Director, Jung von Matt
2. February 2010
“Ina is a natural design talent. Her discipline and approach are based in all design disciplines, print, packaging, CRM, web etc. In particular she was significantly involved in creating the Mercedes-Benz „Flickr book“ and was the lead designer on that project, which won a Cannes Lion for the Jung von Matt CRM unit. What sets her apart as a creative leader, however, is her unique ability to present, listen to and persuade clients, and I am convinced that Ina is a creative we will hear much about in the future.”
Simone Ashoff, Managing Director, Jung von Matt/next (interactive)
30. January 2010
“If I could only pick one person to work on an important pitch, Ina would be the one I would fight to get in my team. She is one of the rare persons that combines outstanding design skills with high creative conceptional thinking. If it wasn‘t enough she brings in that experience and understanding for the digital field, which makes her extremely valuable to any potential employer. So, if you want a first‘ class creative and a great colleague, Ina is your girl!”
Hooman Haghighat, Creative Director, Jung von Matt/next (interactive)
10. March 2010
“Ina is a fantastic, integrated thinking art director who excels at managing a 360°- ideafrom concept to launch. Her brilliant understanding of the production process, coupled with her talent for design and concept make her critical during all stages of a job and shewon lots of awards for the agency. Oh, and did I mention she is also a great colleague? To cut to the chase: She‘s the experienced fresh talent you‘re looking for. Honestly!”